From Byline to Bottom Line

A Copywriting Starter Kit for Journalists

You get:

• 31-page guide (PDF)
• Bonus Templates ZIP file

Want to start copywriting without spending months figuring it out?

From Byline to Bottom Line shows journalists how to position themselves for paid copywriting work right away.

Inside this guide, you’ll find:

• A clear breakdown of how copywriting works
• Positioning designed specifically for journalists
• Spec sample ideas to build a credible portfolio fast
• Email outreach templates you can can adapt and send immediately
• A simple overview of how to set pricing to avoid undercharging

This is a step-by-step guide with bonus templates.

No course to binge.
No subscription commitment.

From Byline to Bottom Line is designed by a journalist-turned-copywriter to help you get up and running quickly.

Perfect for:

• Journalists exploring copywriting for the first time
• Writers laid off from shrinking media properties
• Anyone who wants a faster, clearer path to paid client work

Created by a former magazine editor-in-chief who successfully shifted from journalism to copywriting.

Instant download. Start using it today. You get two files: A PDF guide and a ZIP file with worksheets and templates.